About Decide Your Legacy

We help businesses and leaders build cohesive, aligned, high-trust teams. We help individuals and families make long-term life transformations. (e.g., relationships, career, health, marriage, etc.) through coaching, ultra-practical workshops, and educational products.

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Our Story

Decide Your Legacy was founded in 2012 by Adam Gragg after working for nearly 15 years as a family therapist. Over time, Adam noticed a consistent pattern: people could gain insight and feel motivated in the moment, yet still struggle to achieve real, lasting positive change. Too often, progress stopped at awareness, addressing only surface-level issues without confronting the core issues that kept people stuck.

As Adam began working more closely with business leaders and organizations, he observed a striking pattern: many leaders had strong teams, solid ideas, and successful businesses, yet progress would stall at critical moments. What was missing wasn’t intelligence or effort, but an outsider to ask them the right questions, challenge assumptions, uncover what is truly holding them back, encourage bold action, and provide consistent accountability. Personal and professional challenges are inseparable: anxiety, doubt, major life transitions, and leadership decisions inevitably overlap, and addressing them in isolation often delivers only temporary results.

Decide Your Legacy was created to fill this gap. Our company operates on the belief that meaningful change begins with identifying the real obstacles, often hidden beneath the surface, and engaging with them directly. Transformation emerges from this clarity, combined with purposeful action and a commitment to a deliberate, ongoing process that drives lasting change. Clients are not expected to have everything figured out before they begin; progress comes from engaging deeply, taking action even before conditions feel perfect, and staying accountable to the process.

At Decide Your Legacy, we also help clients understand the cost of not acting: lost opportunities, stalled growth, unresolved conflict, and the long-term impact of fear or indecision on both personal and professional life. Success is measured not by temporary fixes but by real, sustainable change, seen when individuals, leaders, and organizations gain clarity, overcome their barriers, and begin living with greater confidence, focus, and intentionality in their daily lives.

Decide Your Legacy exists to walk alongside people, families, and organizations as they align who they are today with the legacy they want to leave.

Our Purpose, Vision & Values

Our Purpose

Empowering every person, business, and leader to have courageous conversations and take action.

Our Vision

Long-term transformations through life, business, and team coaching, 1:1 & 1:2 coaching, and educational products.

Our Core Values

Hope

We see the potential, the opportunities, and the gains over the obstacles.

Courage

We view our fears with gratitude because they reveal the specific work we can do to grow.

Intentionality

We focus on essentials, rigorously minimizing what distracts us, and engage the DYL Life Tree.

Connection

Healthy connection is leads to positive change and growth, and it's built through community.

7up

We are flexible, fighting perfectionism, so we can take action, let go, and grow.

Fun

This unleashes our creativity and creates the connections that transform us.

Our Team

Adam Gragg, CEO

Adam Gragg helps people face what's holding them back and take courageous action. A licensed marriage and family therapist, coach, and speaker with over 27 years of experience, he has worked with thousands of clients and coached hundreds of businesses.

Whether you're leading a team or navigating a major life transition, Adam understands the weight of it. He has lived the anxiety, loss, and change that come with growth. That is why his message is direct: personal and professional growth are inseparable, and how you meet your challenges shapes the impact you make.

Through the Your Legacy Journey and tools like the Adversity Transformer & 10X Confidence, Adam helps you turn obstacles into insight, fear into focus, and doubt into action, with accountability that makes results last. Individuals find clarity and confidence. Teams communicate better. Organizations get healthier.

Adam has spoken to hundreds of companies, and his Decide Your Legacy blog and podcast reaches thousands of readers and listeners every week. Grounded and relentlessly committed to growth, he doesn't just offer guidance. He becomes a partner who helps you thrive, no matter what season you're in.

Kelsey Torkelson, Brand Manager

Kelsey Torkelson is Executive Assistant at Decide Your Legacy, where she is Adam Gragg's trusted right hand and a steady, caring presence for clients. Her work is grounded in both professional expertise and lived experience. She knows what it's like to navigate high-pressure environments, personal challenges, and unexpected transitions.

Before joining Decide Your Legacy, Kelsey spent years in the mortgage industry, where she saw firsthand how stress and pressure can quietly wear down even the most capable professionals. That insight shapes how she supports clients today: she helps them gain perspective, get to the heart of what they're facing, and take intentional steps toward clarity and balance.

Her personal journey deepens her approach. Having walked through addiction, divorce, and remarriage, Kelsey understands how impossible the valleys can feel and the resilience it takes to keep moving forward. She shares her life with her husband, Jeff, of 25 years, and her beloved dogs. Her experiences give her the empathy and practical wisdom she brings to every client.

At Decide Your Legacy, Kelsey keeps clients on track and creates space for honest reflection. She cuts through distractions, spots patterns, and helps people turn insight into action. Her warmth and her ability to truly see people make her a valued partner to the individuals and teams she serves.

Whether she's supporting clients or enjoying time with her family, Kelsey shows that when we approach life with curiosity, courage, and care, we can turn challenges into opportunities and create change that lasts.