About Decide Your Legacy
We help businesses and leaders build cohesive, aligned, high-trust teams. We help individuals and families make long-term life transformations. (e.g., relationships, career, health, marriage, etc.) through coaching, ultra-practical workshops, and educational products.Â
View Our CoursesOur Story
Decide Your Legacy was founded in 2012 by Adam Gragg after more than a decade working for nearly 15 years as a family therapist. Over time, Adam noticed a consistent pattern: people could gain insight and feel motivated in the moment, yet still struggle to achieve real, lasting positive change. Too often, progress stopped at awareness, addressing only surface-level issues without confronting the core issues that kept people stuck.
As Adam began working more closely with business leaders and organizations, he observed a striking pattern: many leaders had strong teams, solid ideas, and successful businesses, yet progress would stall at critical moments. What was missing wasn’t intelligence or effort, but an outsider to ask them the right questions, challenge assumptions, uncover what is truly holding them back, encourage bold action, and provide consistent accountability. Personal and professional challenges are inseparable: anxiety, doubt, major life transitions, and leadership decisions inevitably overlap, and addressing them in isolation often delivers only temporary results.
Decide Your Legacy was created to fill this gap. Our company operates on the belief that meaningful change begins with identifying the real obstacles, often hidden beneath the surface, and engaging with them directly. Transformation emerges from this clarity, combined with purposeful action and a commitment to a deliberate, ongoing process that drives lasting change. Clients are not expected to have everything figured out before they begin; progress comes from engaging deeply, taking action even before conditions feel perfect, and staying accountable to the process.
At Decide Your Legacy, we also help clients understand the cost of not acting: lost opportunities, stalled growth, unresolved conflict, and the long-term impact of fear or indecision on both personal and professional life. Success is measured not by temporary fixes but by real, sustainable change, seen when individuals, leaders, and organizations gain clarity, overcome their barriers, and begin living with greater confidence, focus, and intentionality in their daily lives.
Decide Your Legacy exists to walk alongside people, families, and organizations as they align who they are today with the legacy they want to leave.
Our Mission & ValuesÂ
Our Purpose
Empowering every business and leader to live courageously.
Our Vision
Long-term transformations through corporate coaching, 1:1 coaching, and educational products.
Our Vision
Always Hope
Finding hope in all circumstances & inspiring others to see the same.
Live with Courage
Viewing our fears with gratitude because they reveal the specific work we can do to grow.
Intentionality
Living our life tree, focusing on essentials, and rigorously minimizing what distracts us.
Our Aspirational Values
Connection
Paying attention to other people’s lives is the secret to our success.
7 Up
Freedom is found in letting ourselves and others be imperfect.
Stewardship
Focusing on what we can influence over what’s out of our control.
Fun
Having fun unleashes creativity, connection, passion, and growth.
Our Team
Adam Gragg, CEO
Adam Gragg is a life coach, speaker, and family therapist who has spent over 25 years guiding leaders, executives, and organizations to clarity, confidence, and meaningful growth. Throughout his career, Adam has navigated the same challenges many high-performing leaders face: immobilizing anxiety, complex life transitions, personal loss, and the pressures of professional responsibility. These experiences have shaped his perspective, reinforcing a core truth at the heart of his work: personal and professional growth are inseparable, and the way we engage with our challenges defines the impact we can have on ourselves and our organizations. Adam helps leaders and organizations engage directly with these challenges, take courageous action, and stay accountable. Drawing from decades of professional expertise, he helps clients turn obstacles into opportunities, strengthening teams, improving communication, fostering organizational health, and driving measurable profitability and performance.
His work integrates cognitive behavioral therapy (CBT), motivational interviewing, Acceptance and Commitment Therapy (ACT), solution-focused coaching, career coaching, family counseling, and relationship facilitation. He is also a trained facilitator of PREP (Preventive Relationship Enhancement Program), PREPARE premarital assessments, and the Gottman Method for couples therapy, all credentials that reflect the breadth of his professional expertise across individuals, families, and leaders.
 Through his signature process, the Your Legacy Journey, Adam combines reflective exercises, skill-building tools, and accountability strategies to empower clients to confront fear, overcome doubt, and create sustainable results. Tools like the Adversity Transformer allow leaders to leverage personal and professional challenges, turning them into actionable insights that drive clarity, focus, and impact.
Over the years, Adam has worked with thousands of clients and consulted with hundreds of businesses, helping leaders and teams unlock stalled growth, strengthen relationships, enhance communication, foster organizational health, and increase profitability, achieving lasting transformation. He has spoken to hundreds of companies on topics including living with clarity and purpose, leaving a lasting legacy, overcoming stress and anxiety, and healthy relationships. His Decide Your Legacy podcast reaches thousands each week, offering practical strategies, insights, and inspiration for executives and entrepreneurs.
Grounded, human, and relentlessly committed to growth, Adam connects authentically with leaders from all walks of life. He inspires others by example, showing that transformation is possible when personal insight meets professional action. Leaders who work with him don’t just receive guidance; they gain a partner who anticipates obstacles, leverages opportunities, and helps them thrive personally and professionally while driving measurable organizational results.Â
Kelsey Torkelson, Brand Manager
Kelsey Torkelson is the trusted right-hand and sounding board for Adam Gragg and a guiding presence for clients at Decide Your Legacy. Her work is grounded in a rare combination of professional expertise and lived experience. She knows what it’s like to navigate high-pressure environments, personal challenges, and life’s unexpected transitions.
Before joining Decide Your Legacy, Kelsey spent years in the mortgage industry, where she experienced firsthand how stress and pressure can silently consume even the most capable professionals. That insight now shapes how she supports business leaders and clients: she helps them gain perspective, uncover what’s truly at the heart of their challenges, and take intentional steps toward clarity and balance.
Her personal journey deepens her approach. Having navigated addiction, divorce, and remarriage, Kelsey understands the valleys that feel impossible to climb and the resilience it takes to keep moving forward. She shares her life with her husband, Jeff, of 25 years, and her beloved dogs, companions who reflect her loyalty, joy, and ability to connect effortlessly. These experiences give her empathy, wisdom, and practical insight that she brings to every client, helping them see past fear, overcome doubt, and discover their potential.
In her role at Decide Your Legacy, she keeps clients on track, holds them accountable, and creates space for authentic reflection. She is known for cutting through distractions, spotting patterns, and helping people take meaningful action that produces lasting results. Her warmth, insight, and ability to truly see people make her a force for transformation, both for individuals and the teams she works with.
Whether guiding clients or simply enjoying life with her family, Kelsey demonstrates that growth, perspective, and intentional action can turn challenges into opportunities. She shows that when we approach life with curiosity, courage, and care, both for ourselves and others, we can create meaningful change, unlock potential, and live fully in a way that leaves a lasting impact.
